Sample · not your account
This is the page a customer lands on.
## What changed
Last week the account spent $640, down $40 from the week before. Clicks rose from 410 to 460, but purchases stayed at 9.
## Why
The extra clicks came from one ad set whose conversion rate was about a third of the rest of the account. Frequency on the oldest video climbed from 2.1 to 4.4 while its click-through fell. The data shows those two changes. It does not show a change in the offer or the landing page.
## What to do
- Pause the ad set that spent $180 with one purchase.
- Replace the video people are now seeing more than four times. Keep the same offer.
- Leave the other campaigns alone.
## Health score
Health is 72/100 (C), pulled down by 1 underperforming ad set and 1 fatigued ad.